In the 2 weeks since my first customer visit a lot has happened. On the 29th I revisited the Millevois to show them the results of my video testimonial experiment and I have to say, I knocked it out of the park. The video monopolized the first page of Google for the term “trustworthy Philadelphia mechanics” with 6 links on the first page and 2 links fluctuating on the more competitive term, “Philadelphia mechanics.” After presenting my results and discussing local search in more detail, we decided that the best way to position the Millevois was as a used car deal because there is a lot of room for growth in that area. The energy after this meeting was amazing, and both Mark and I left with our minds spinning about how great of an opportunity we had.

I followed up again with them yesterday to present my strategies for how we could position them in the used car dealership market. This is a very, very competitive SEO category of search terms, but through my research I figured out that we could break through the competition using LSEO. The basis and energy for this meeting should have been just as positive and productive as the last meeting, but in all honesty I gave a poor presentation and we both left the meeting very blah. There are tons of statistics out there on the importance of non verbals in effective communication and even though my words and facts were straight, my non verbals were horrible.

So what happened to me? Well, we started a new training on Wednesday mornings in work which forced me to wake up at 5:30am to get to work earlier. I didn’t sleep much the night before so I was dead tired, and on top of that, I was mentally strained from a long day at work. I should have known better to make a customer visit yesterday when I could have easily stopped by today and given a much better presentation. Mark could feel my lack of energy and it translated to him as a lack of confidence in what I could do for him. All the great momentum I built up with the video results seemed to go out the window. I was able to salvage the meeting and make sure we were both on the same page, but now I sure as hell know that I need to be on top of my game the next time I stop by to see them if I want to close this deal.

Apart from the sales process, I have been making progress on the business building side. I have been in contact with a small group of people from the LMASS conference who have successful Local search businesses. We are in the process of creating a mastermind group which will include a bi-weekly conference call to discuss different local search techniques and strategies. We are all in different geographical areas so this will be a great forum to bounce ideas off each other and build our businesses. I am also in the process of adding SEO services to the my product line. This isn’t final yet, but more to come in future posts. I’m also in the process of designing a website which I plan to launch in December/January so stay tuned.

 

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