I couldn’t believe how long my post was in December. I’ve never had that much to write about in just a 30 day time span. We’re now in the beginning of February and things are moving so fast that I feel like if I don’t write them down I either forget them or they become irrelevant.

In December I mentioned the beginning of my partnership with Ricky and how we were planning on developing our own course teaching the concepts of how to manufacture and private label brands. I didn’t really know much about Ricky at that time because I had only met him in Lithuania. I could sit here and write all about Ricky and how he owns two Million Plus per year businesses and how we were planning on working together.

I could write about how he completely opened up to me and shared tons of resources. How much confirmation I felt when I looked at his hiring processes and the management systems of his business and I realized I was already building the same systems into my business. When you’re on your own, sometimes you feel like you have these great ideas and you’re doing everything right, but never really get confirmation that what you are doing is the right thing. To look into a young multimillionaire’s business and see the exact same systems and processes is amazing and lets me know how close I really am to blowing my business up beyond my wildest dreams.

But all of that stuff I could have written about is irrelevant now. I’m on my final day of a 7 day Vegas trip that has completely changed my life. Unfortunately tomorrow I have to tell Ricky we aren’t going to be able to move forward working together anymore.

The course we were building would be in direct competition with Amazing Selling Machine. Granted, the ASM guys are so much more advanced and we wouldn’t even make a dent in their business if we did 6 figures with our launch. But the point is, no matter how much money I could make working with Ricky, I don’t want to do anything to get on the bad side of ASM.

Next month, I’m going to Aruba with Matt and Jason (creators of ASM) and about 30 other 7 and 8 figure business owners for an exclusive mastermind. They are literally going to break down my business with me and help me scale it up rapidly. I’ll get to the details of that whole mastermind later in this post, but the point is that I’m leveling up so fast I can’t believe it. It’s hard for me to decompress sometimes because so much is going on in my life. A couple weeks ago, the idea of working with Ricky was the most fantastic opportunity ever and now it feels like a footnote that I can’t even write about because it’s in my past.

Jason Katzenback and Matt Clark Jason Katzenback and Matt Clark

When I came back from Lithuania, I approached my life and my business from a whole different perspective. That whole experience expanded my mind and helped me think bigger. Before this week in Vegas, I had this goal that I was going to do a million dollars in top line revenue in 2015. It felt like a lofty goal, but the more I thought about it and talked to myself in my head, I knew it was possible. Even if I fell short, I knew I was going to get damn close to that million. Now I just feel like I’m going to completely blow through it and do over a million.

After my Christmas stock out, my sales have been shit. I haven’t even checked Amazon in about 2 weeks, but I think I’m doing about 5 thousand a month on Amazon. But I’ve been spending my time working on my systems and building the infrastructure and advertising funnels that are going to take me well over 100 thousand dollars per month consistently as soon as I flip the switch.

All I need right now is access to capital. I have the confirmation and I have the confidence and I have the support structure around me to grow fast without the wheels falling off. I just have a couple more small pieces to fit into puzzle and I’m golden. Most importantly, I know exactly what to do to fit those pieces in.

So that’s the big picture.

Now I’ll try my best to provide a linear recap of this week and how I’ve arrived at that big picture. I’m sitting in an open tent in sunny 70 degree weather in Vegas right now smoking a cigar and writing. Hopefully I get into a flow because I feel like I can just sit and write for 10 hours straight right now.

Decompressing From The Week Decompressing From The Week

I don’t come to conferences for the content anymore. I’ve heard it all before and I have more than enough skills and business acumen to succeed. I come to conferences for the networking and to develop relationships that help me level up.

Because of my network and my relationships, I was able to get into a small mastermind led by Ezra Firestone the day before the ASM event started. Ezra is one of the top ecommerce strategists in the US and probably the world if you get down to it. He owns multiple brands and has consulted for some monster fortune 100 companies on their ecommerce strategies. Facebook actually called him up a few months ago because they were making so much money using Facebook advertising. Facebook literally wanted to know what the hell they were doing to make so much money on their ad platform so they could incorporate his feedback and build a relationship with him and his team.

So the day before the event, I spent 8 hours in a small room with Ezra and about 20 other very high net worth people learning from him. Learning everything he’s doing and how he is designing his funnels. How he scales business process and the services he uses to coordinate everything into a money making machine. I got to ask him questions and get on a first name basis with Ezra and all of these other amazing people that are doing amazing things in life and business. Again, the content was just content. It was good, but what I really got out of it was confirmation again that I AM a fucking rock star and that I am doing everything right. I can’t stress enough how important that is to me.

Ezra Firestone Mastermind Ezra Firestone Mastermind

I sat next to Ken (bald guy behind my hat)  for the entire time at the mastermind. Ken owns multiple real estate businesses and is developing some condominiums right now. He also owns a couple supplement brands that he’s in the process of scaling up. Next to Ken was Freddie. Freddie is an older guy that’s been around the Internet Marketing space pretty much since inception. Freddie is partners with Jerry West, who is arguably one of the best SEO guys in the world and the only person I will listen to for SEO advice. I was actually going through one of Jerry’s courses on the plane ride to Vegas.

I also got to meet Alan (far left of picture). Alan is a Scottish guy with a ridiculous accent that I can barely understand half the time. He lives in Panama, has real estate businesses and a brand in the home and garden niche. He’s in the process to scaling up over a million this year as well. He also knows and is involved with Simon Black’s sovereign man confidential. Think I had an in with Alan when I told him I was one of the 50 entrepreneurs from around the world that Simon selected to come out to Lithuania for a week last summer? Alan also knows the owners of Red Frog beach in Panama, which coincidentally is exactly where Justin has his condo in Panama. I’m going to introduce the two of them this week.

I also met Iyathos (half head next to Ken) from Colorado. He’s doing about 250 thousand dollars per month with his physical product brand. Another guy I met in the mastermind was this Indian dude Mikial (next to Alan). He has a speech impediment and as bad as it is to say, I let that influence my perception of him and I didn’t really go out of my way to meet him at first. When I did meet him, I found out that he used to be a trader and was a multi multi millionaire and had Maseratis and houses all over the world. Then he lost it all in 2008. Now hes building up his empire again. Cool and Funny ass dude. We had some really fun times drinking together.

So I met all these people and hung out with them all day. Most of them are doing more than I am right now in business, but guess what. I was able to hang with all of these guys intellectually for the whole weekend and I actually taught them a lot of stuff. They were coming to me with questions and I had all the answers and strategies that they wanted to learn.

Now that I knew all of these guys, I had my own crew to hang out with through the entire event. Remember a few months ago when I promoted the ASM course and did over 130 thousand dollars in sales for ASM? Well, that got me a VIP pass to the live event. VIP means that my badge had a little ribbon on it that signified status. That little white ribbon made everybody treat me differently this whole week. I don’t get caught up in that status bullshit normally, but it is amazing how that changes perceptions.

When you have a conference of about 4,000 people and you are one of the few VIPs, you are a big deal. The only other way to get a VIP pass to the event was to pay an extra $10,000 just so you could hang out with and network with the other VIPs. Just to get good seats, people were showing up and waiting in line at the Venetian at 6:30 in the morning and the doors didn’t open until 8:45. I hung out later at night drinking and partying with all the other VIPs and then would roll out of bed at 8am and walk over to the conference center. 4,000 people had been waiting in line all morning and I just walked right by everyone and took the elevator up to our private VIP room. Sat down, had a banana and a coffee and shot the shit with all of the speakers and other VIPs. Then we’d walk in to the conference and take a seat in the second row from the stage. That’s what I mean when I talk about status and networking and the ability to get on a first name basis with all of these high net worth people. (No, I’m not on a first name basis with Kiyosaki or Branson. Just pictures)

Robert Kiyosaki Robert Kiyosaki Sir Richard Branson Sir Richard Branson VIP Badge VIP Badge

 

One morning I was sitting there having a casual conversation with Robert Kyosaki’s wife. Then I’m sitting there talking with Jason and Matt about the future of their business and getting inside info on what’s going on. I don’t know the exact numbers for their business, but I think they are around the 100 Million dollar mark now after launching ASM 1 about 2 years ago. They just rebranded and purchased the domain amazing.com for $780,000 and their goal is to become the number 1 place where aspiring entrepreneurs go to learn how to build and scale businesses.

Matt’s only 28 years old by the way. When he was 25 (my age) he had built 2 million dollar ecommerce businesses already, but he was in about 180 thousand dollars of debt and had no way of paying it back because his businesses weren’t profitable. Now look at him and what he has helped create in just the last 2 years. Matt is definitely a robot though when it comes to interpersonal communication. I think when you are so business oriented and you have to think and make decisions at such a high level every day, you can become devoid or detached from emotion. I find myself getting that way sometimes when I get super consumed with my business.

Last night was great though because we were all out at the bar and Matt had a few drinks into him. He loosened up and Matt, Alan, and I talked for probably about an hour and a half. It was funny because for the previous couple days Alan kept telling me he heard Matt was part of the brotherhood. By brotherhood, I mean the skull and bones Ivy League school type of thing. The secret society that the movers and shakers of the world are all a part of. Movies and the media have kind of sensationalized the whole skull and bones secret society thing, but it’s real and we talked about it over some beers.

Alan literally just called him out straight up on it. In the middle of our conversation Alan was like, I see you are here with so and so, what’s it like to be a part of the brotherhood? This is top secret kind of stuff and I have no clue how Alan was able to track some of the members down and know who they were. For a second Matt just looked at us with a bit of shock and then just started talking about what it was like to be a member. What he said made a lot of sense.

If you’re a local business owner, there’s a network group for you. Once you get into 6 figures, there’s another networking group you get into to associate with those like minded people at the same level as you. Same thing when you start doing a million a year. As you keep going up though it gets harder and harder to find and associate with the people that are on your same level.  That’s pretty much what it is. It is the premier society of the people that make the world move.

After talking to Matt, Jason comes over with Shane and says hey what’s up Mike how’s it going? I’m literally on a first name basis with these guys. I don’t know if I’ve mentioned it on my blog before, but Shane is actually Jason’s brother. I was in a mastermind with Shane for the past year and we did calls every Friday afternoon to share strategies with each other. We also partnered up on the ASM launch so I’m very close with Shane and now I’m connected with Jason. Shane is in a similar level up position right now because Jason brought him into his business and is funding Shane on a bunch of projects. A couple months ago, Shane was doing about 100K per month. Now his goal for this year is to do 1 Million per month by the end of the year. All of the sudden, Shane now has 8 brands in different niches and he’s taking his business international. He just started selling in Europe and he’s working on tapping into India and South America as well. Unfortunately we are not masterminding together anymore because he is in the next level of people now, but I consider him a true friend and he’s someone I can call whenever I want.

At the bar, Mikial also introduced me to the guys from VOX. In the US there are pretty much 5 companies that manufacture every type of supplement and consumable. All of the major brands all come from the same places and they keep all of the formulas secret for everyone. VOX is a very big deal. To put their business into context, earlier last year a ton of people rode the Garcinia Cambogia wave. Overnight, tons of people were doing in some cases 300 grand per day selling just Garcinia. VOX was the first of the supplement manufacturers to develop Garcinia 80% which at the time was the highest level out there of the active ingredient. So when you look at their business, they were selling to all the people that were doing 300K per day. I can’t even imagine how ridiculously wealthy they got feeding the wave.

After hanging with those guys for a little bit, I’m sitting at the bar talking to this guy Gabe who partnered with Anik Singal on the ASM Launch and they took 2nd place. I don’t know his specific cut of the money, but in total they did about 2 million bucks I think on the launch so he made a nice chunk. We’re sitting there talking and right behind him is Yanik Silver. In terms of movers and shakers in the world, Yanik is on the same level as Matt and Jason, Ryan Deiss, Perry Belcher, and Simon Black. Check out Yanik’s bio, it’s pretty ridiculous http://yaniksilver.com/who-is-this-yanik-silver-guy/

So I go to Gabe, watch this, and I make a joke and made fun of Yanik. I’ve never met him before, but it was a funny ass joke and he came over and we started talking with him. We all did our introductions and when he got to me he mentioned he thought we had already met before. Want to know why he thinks he already met me before?

Yanik runs a group called the Mavericks http://maverick1000.com/#!/ . They only accept a certain number of people in the group and you have to be a millionaire to get in. They coordinate exotic adventures all over the world and all the millionaires just go and do shit like climbing mountains or sky diving and then hang out and network together. It’s a couple grand per month to be a Maverick and it’s simply for the opportunity to do cool shit with other super successful people. Shane is joining the Mavericks now by the way.

Yanik also runs a similar camp to Simon Blacks for young entrepreneurs. I think he calls it MaverickX. I knew this going into our conversation and I also know my friend Jock Purtle that I met in Lithuania also went to the Maverick X camp last year. So I mentioned to Yanik and I asked him if he knew Jock. Of course he did, and then I dropped that yea I know Jock from Lithuania because I went to Simon’s camp.

Yanik and Simon as far as I know are the only 2 people around that do these young super successful entrepreneur camps so I knew they were friends. I’m also pretty sure Simon is a Maverick as well. So anyways, we talked about that stuff for a while and now I’m on Yanik’s radar. The reason I think he thought we already met is because Simon just released his video for this year’s camp in Lithuania. Guess who has a 20 second speaking role on that Video? Yours truly! Yanik had to of watched Simon’s launch video and already saw me before we met at the bar. All of my networks are starting to intersect and IT’S FUCKLING AWESOME!

Side note: How cool is it that I have known Shane and Jarod for the past year strictly through the internet and skype. Never met either of them in person until this week, yet we did the 130K plus launch together and have helped each other grow our businesses exponentially over the past year. I feel like most people couldn’t comprehend having internet relationships like that, but that’s what’s so cool about the technology we have available today. I did the same thing with Justin. Never met him in person until we knew each other and worked together for over a year.

Me - Shane - Jarod Me – Shane – Jarod

As for Aruba, it cost me 15 grand to go with those guys and mastermind for the 3 days. Before Lithuania if I was faced with that decision I would have said I couldn’t afford it. Guess what? I still can’t afford it, but I did it. I did it because I know the relationships from that trip will sky rocket my business even further than where I am now. I need to come up with another 10 grand by the end of this month so my credit card doesn’t get declined. It’s a scary position to be in and it’s risky, but Fuck It. I’ll come up with the money and I’m willing to go into some debt to get it. If I didn’t have all of the confirmation about what I’m doing in my business, then I would have had to miss out on the opportunity. But I do have that confirmation and I know I’m going to ramp up very very quickly as soon as I flip the switch when I get back.

I’ve built my business to be a multimillion dollar business even though our revenue isn’t there yet. So the way I look at it is that if I truly believe I’m going to do a million this year, then I’ll profit somewhere in the 300K range. That 15K is a drop in the bucket. Again, it’s not about the content, it’s about the relationships. I was very nervous when I committed to Aruba because I could easily put that 15K into inventory and advertising to grow my business. But that would be a short term view on things and that would be chasing money. Instead, I’m investing in my long term because I know it will work out for me.

Over the weekend I did a core values exercise with an executive coach. One of the things I learned about myself when I did my introspection was really my view points on money and risk. I’m where I am at today because I’m not attached to money and I’m willing to take significant calculated risks in order to get high pay offs in the long term. From working with Justin unpaid for a year to learn about entrepreneurship, to walking away from Ben’s equity offer in Canada, I’ve been making decisions not based on money, but based on gaining experience and working on myself and my skill sets.

I haven’t discussed it yet, but I’m going to be doing a TV infomercial for Cave Tools. That’s going to cost me 7 grand minimum and there is a high chance it could flop. If it doesn’t do well in the test market, then I essential paid 7 grand for a sales video. If it does well in the test market, then I crush my million dollar goal because I have the funnels already built to capitalize on the halo affect of that campaign. I’ll say it again, I don’t have the money in pocket right now for this stuff. But I’m thinking bigger and I’m putting myself in situations where I can make it work. I’ll get the money for it and I’ll turn it into a profit.

If the infomercial is a flop, then I got experience in that market and dealing with tv producers, etc. That’s worth it to me. To go to my original point, I’m not afraid to lose money and I’m willing to put myself out there and I think that’s really one of my core values that I want to stay true to.

With Shane out of the picture, Jarod and I have decided to continue moving forward with ASM Elite. ASM 5 is launching in April, so we are planning on doing another very large launch and this time splitting it 2 ways instead of 3.

I’m just thinking of it now, but we definitely need to have the conversation regarding ownership and funding of software tool development. That whole thing fell through with the 3 of us, but I think Jarod and I might pick that back up where we left off.

The first night of the event we hosted a dinner party for our members in ASM Elite. We went to a really nice Italian restaurant called Buddy Vs. Shane was there the night before and spent $900 just on himself between drinks and food. We weren’t planning on picking up the tab, but everyone kind of expected it so we decided to just split it 3 ways for a party of about 20 of us. The damage wasn’t as bad as I expected, but we figured if we could get at least 1 new signup in April out of it then it pays for itself.

Dinner was great because we got to meet all of the people under us. We are all pretty much their mentors now and they come to Jarod and myself with business questions all of the time. Some of these people are way more wealthy and experienced than I am in business, but I’m in the position of mentor because I know ecommerce inside and out now.

We actually have about 10 people from this weekend that bought the ASM course for $3,500 but didn’t come in under a group like ours. Just to have the ability to get mentored by Jarod and I, they are willing to pay us $1,500 a pop to join our group and have access to us. All of our members also have friends and family that they want to be able to join and get in when ASM 5 launches in April.

For each new signup, Jarod and I get to split a $1,500 commission. As soon as we get back, we are having our developer build in a sub affiliate link software to our membership site. So now we can make all 40 of our current members sub affiliates for us. That means when they promote our group to their friends and family, they will get a couple hundred dollar kick back.

It sounds like an MLM type of thing, which I would never ever do, but the reason it works is because we are actually and truly making our members rich as hell. These guys are going from regular jobs to making 10-20k per month in a few months based on the education provided in ASM and the mentorship we provide. They want to tell everyone they know about the course because it truly is life changing for them and we are in the perfect position to capitalize on the opportunity and make everyone else rich in the process. It’s awesome.

A couple of our members actually approached us this weekend and said they feel bad because they are taking up our time with questions and they want to pay us for our time. So now Jarod and I are going to roll out a monthly consulting retainer to our group so they can get a certain amount of access to us per month. It will probably be about $50 a month or something depending on how we structure it, but when you get 40+ people paying you that kind of money it becomes some serious passive income. Income we can use to develop more software and to build our own businesses.

We all met in a bad ass suite in the Venetian last night for beers and we were very open with them about it. It didn’t feel like we were selling to them at all because it’s what they want. We’re going to release a survey to the whole group so they can be brutally honest about what we’ve done right and what we’ve done wrong so far. That way we can continue to develop our membership and release information and software that they need to succeed.

We’re also looking forward because ASM 5 is the last time they will release the course in the US. After that they are going to be releasing a course on how to break into Europe. Jarod and I need to now set up business entities and get our businesses up and running internationally so when the time comes for the next launch we are still ahead of the game and can provide the value they need. I can barely keep up on inventory now in the US, but that just means I need to get more capital and use it to fund inventory for an international subsidiary.

Cave Tools in my opinion doesn’t even lend itself to a European market because bbq is such an American dominated lifestyle. In Europe they live in cities or in rural areas. They drink beer in the pubs versus Americans that have yards and like to drink beers outside and grill. If I’m going to do this successfully, I’m probably going to have to start a new brand all together and start researching and getting into the minds of my European customers.

All of this sounds great on paper, but the problem outside of capital is really bandwidth. I don’t have the time to do all of this stuff. That was one of the big questions I spoke to Ezra a lot about. All he does in his business is create ideas and then he has smart team members that do all of the work. I need to become that visionary in my company instead of the operations guy.

One of his biggest pieces of advice was about hiring smart help before you have the work for them because it forces you to utilize their help to the maximum so you get your money worth. I’m going through this with Dorothy now. She’s may be working 30 ish hours per week right now, and that is forcing me to delegate more and more work to her so I can get the value from her time.

Filipinos are great, but at the end of the day they are task based. I need a “Mind” to work with me on my team. Someone I can say hey we’re doing this project, now get it done. I know I’m not going to get the value out of this person and I may go red for the first couple months, but that is going to force me to delegate more and after the first couple months the business will be doing way better because I’m not stuck in the weeds anymore.

I was thinking about all of this before I came to Vegas and I’ve already got my first real hire figured out. Remember my unpaid internships at Penn State? The type of person that is willing to do an unpaid internship is exactly who I need. I don’t need a technical person, I need someone who is hungry like I was when I worked for Justin. Somebody that understands the tradeoff of building experience and deferring money in the beginning so you can focus on building your skills and experience. That person is Ryan and I’ve already talked to him regarding a possible job. I was on the fence about it before this week, but now I know I need to hire him no matter what.

The good thing about Ryan too is that he’s just coming out of college in May. I can hire him for cheap, somewhere in the 25-30K range per year and I will completely change his path in life. By living at home and working for me for a year, he will learn more about business than he ever imagined. The best part is that he knows it and he shares those values.

Can I afford him right now? No. But I can’t let that influence my decision. I need to think like a multi million dollar company and I need to act like one because it’s coming. If I can plug him in as a manager so Dorothy and Caecilia can report to him then I am golden because that frees me up to work on business growth for the majority of my time. If I can train him to make operating procedures on his own and teach him how to work with VAs then my business grows exponentially. I don’t give a shit about hard skills. I care about mindset and he has it and that’s why he’s going to succeed in my company.

This is going to be the most wild ride of my life. I have the entire map and the entire vision and the skills to make all of this work.

It’s getting late and I’ve been at this for quite a few hours writing. The last little story I’ll include on this post is pretty interesting.

Matt and Jason ran an Aruba mastermind back in October. I went out to the bar with a bunch of the people that went to it so I could pick their brains. I had talked to most of them with the exception of this one guy John. He had been kind of eyeing me up and giving me looks all night. He finally comes over and starts asking me about my business and we’re talking for a while. It’s mostly me sharing about myself so when I turn the conversation around to start to get to know him a little better, I ask his name.

He tells me his name is John and I introduce myself as Mike and he says yea I know. I actually know everything about you and your business already. I’m the owner of Grill Beast and we are direct competitors.

Now I’m like shit, I just told this guy so much stuff. But it turned out to be awesome. He had been trying to figure out how to approach me the whole time because in this situation most people would probably be very stand off ish because of the competition. But we were both cool with it and he told me how much he loved my brand and that they spoke about my company a lot in Aruba and he was kind of using me as a model. This guy came out of nowhere and started crushing me on my thermometer listing. I told him how I saw him fly up and it forced me to raise my game to compete with him.

We started then talking about our suppliers and cost of goods sold and all sorts of stuff. At the end of the day I don’t care if he knows about me and he doesn’t care if I know about him because processes are what drive business. We’re both not trying to dick each other over and the healthy competition forces us to raise our game.

It was really cool to actually get insight into his business. Especially after he literally knew everything about me and had been trying to reverse engineer all my shit for the past couple months haha