Archive for the ‘Toastmasters’ Category

Mike O’Donnell Spends a Week in Montreal – Sex Appeal – Championship Ring

Posted on June 24th, 2013 in Canada, My Story, Reflection, Toastmasters | No Comments »

It’s been over 8 months since I’ve been living back in the states. Canada is warm and the ladies are out, so I decided to go spend a week in Montreal on June 9th. Father’s day was the following Saturday, so I figured I would go up anyways from Sunday to Friday and hang out, work, and see a bunch of friends.

This is me driving up to Montreal in style:


2013-06-09 12.55.56



I stayed at Ben’s apartment for the entire week and he even had an open desk for me to work at in his office:


It’s crazy how we both have gone in completely separate directions. He transformed his marketing agency into a high quality video marketing company. He recently did a speech at Linked Quebec, which is the largest business group in all of Quebec. His speech on video marketing was 45 minutes long and he absolutely killed it. Ever since then his business has been booming with tons of video orders. He also has 3 people on staff working with him in his office. When we used to talk about our future plans, he always said how he wanted to get into video more because that was his passion and I always talked about getting into physical products one day. Very cool that we both followed our “Long Term” business goals in less than a year from separating.

I showed Ben my entire business model for Physical products and he’s actually super interested in getting into the space. I’m going to wait about 3 months so I can show him solid financials and then we discussed that I might take him under my wing and show him the ropes so he can get started himself. Personally, I love physical products because you don’t have to sell (there’s already demand) and you don’t have to deal with know it all business owners like I am now in my Marketing company. The best part of all is that I’m able to pick up and work from anywhere with an internet connection like I did for this week in Montreal (more on this later ;).

It was great to be able to see all of my old friends as well. My roommate Matt had been living in England for the past year and just moved back on that Saturday so I got to hang out with him. I also hung out with Hokuto, Mia, Adam, Synden, and everyone else. Here’s a picture of me and my sneaky little 32 year old Japanese friend Hokuto out to dinner:



Synden works as a chef assistant in 5 star restaurants in Montreal and it just so happened to be the grand opening of his new restaurant while I was there. Me and Adam were added to the guest list and got to hang out with tons of “Important” people and hot chicks for 2 hours while sipping on free wine and eating oysters. It was a really fun time and I also photo-bombed a few pictures from the Press.

Aside from my Montreal friends, I also hung out with Bob’s friend Mike Ruane and his brother for 2 nights. I’ve only met Mike twice before, but he’s a really cool dude so I called him up and we went out. Him and his brother are professional poker players and since online gambling is illegal in the U.S. they have been traveling the world for the past year and a half ish.

I also went out to lunch with the McGill Lacrosse coach, Tim Murdoch. He knew the owner of the restaurant so we got free food and he picked up all of my beers. It’s always a good time catching up with Tim and I need to do a better job personally of staying in touch with him. He went to Princeton and Harvard and is super connected. He lives a real relaxed life doing high level consulting for international companies. A couple months ago he actually introduced me to the CEO of a large franchise here in the U.S. They were locked in to a year contract with their marketing agency in New York, but he said he wants to do business together when he gets out of it. Sweet!

Tim and I also had a very interesting conversation about one of his buddies (My numbers for this story might be a little off, but they are in the ball park). Tim’s old neighbor sold his company for 40 Million a couple years ago and moved down to Miami. The guy had always asked for Tim’s consulting advice and Tim would help him out without charging him. Last year when the guy and his pregnant wife were visiting Montreal, they realized that her passport expired and they weren’t going to be allowed back into the United States. I’m not completely sure on the details there, but I don’t think she was an American citizen. They were terrified because they didn’t want the baby to be Canadian. They called Tim and within 24 hours he had his friends at the U.S. consulate clear everything and get them back to the U.S. Needless to say, this guy loves Tim.

So the guy has been getting bored just hanging out in Miami and he decides to start a new business. He hired a linguistics PHD from Oxford and together they created an algorithm that analyzes all public twitter feeds for investor sentiment on stocks. The idea being that most trading is done on inside knowledge and these guys all tweet little hints out without knowing it. Well, the guy invested 1 Million of his own money using just his Twitter analysis system and his smallest monthly ROI has been 6%. He averages around 30% on his money every month using just this Twitter algorithm. The guy is now in talks with Bloomberg and Bloomberg is going to be adding his Twitter algorithm into their main suite of products. Basically, this is going to revolutionize the way people invest. So cool that I’m only 2 people removed from this guy. Tim is always trying to hook me up with new business and the fact that they are going to be working together soon is going to expand his network even more. He’s a great person to know and I run a ton of ideas off of him.

That Tuesday while I was up there I also gave a speech at the McGill toastmasters. I called them up the week before and they scheduled me in and  made a big deal that  I was returning. That was awesome. I’m going to write a dedicated post to this speech, so more on this later…

On Friday before leaving Montreal, I went with Ben to the Atwater market to pick up some bacon and steak that he couldn’t stop talking about (with good reason). I picked up 2 different types of bacon from a small farmer. The first was called farmers bacon and the second was smoked bacon. Both were literally the most amazing bacons I’ve ever had in my life and up there for the best ever cuts of meat I’ve eaten. They were almost like pieces of Ham they were so thick. I actually grilled them up and made a video for Cave Tools about how to grill bacon. The steak was aged 30 days old and was the type of steak you buy in a restaurant for $120 – $150 apiece. I got 2 of them for $25 from this farmer and they were ridiculous as well. I shared all of this with my dad for father’s day:





One of Tim’s comments while we were out to lunch was that I need more sex appeal in my Cave Tools marketing. After looking at my Youtube demographics, close to 80% of my views are guys. He’s so right. As a marketer I’m embarrassed I didn’t even think of this, but I guess sometimes you are just too close to realize things like that. During my 7 hour ride home I had a lot of time to think and scheme and I had 2 major breakthrough ideas.

The first is the sex appeal idea. My friend Claire has huge tits and a great body. Why not have her do a grill brush review in a bikini? We were supposed to do the video this past weekend, but she backed out. New boyfriend wasn’t so keen on the idea (it won’t last).

My idea was way too ridiculous:

Scene 1: She jumps off a diving board and I slow motion as she comes out of the water with focus on her tits. She says something along the lines of, “Hi guys, I’m Claire. I have 2 favorite things to do during the summer time. The first is go swimming and the second…well we need to go back to my apartment for that”

Scene 2: Slow pan to the left and you see her taking a bite of a hot dog. She goes Opps and wipes her face off. Then she goes into how she loves grilling and likes grill brushes with a long handle and gives the review.

I talked to her today and we’re going to tone the video down a bit and shoot something next weekend. My big plan is to use that video to launch a big online contest. Any girls all summer long that send in a grill brush review video in a bikini get a free grill brush. I’d promote the hell out of the thing and see how many video submissions I can get. Any video with tits on Youtube gets thousands of views so I could brand every video and drive massive traffic to my product page with them. Afterwards, I want to set up a profiles section on the website for Cave Tools Girls and let them each have their own profile with a bio. Kind of like Barstool Sports. In all seriousness, think this could be huge!

My second idea has to do with my “Couch Surfing Across America” trip which I haven’t wrote about on here yet. More on that in my next post…

When I got home on Friday night, my McGill lacrosse championship ring was waiting for me. This thing is such a beast. It’s heavy and just in your face huge. The diamond all around the McGill M ruby shine off the light as well so it’s always sparkling. I’m not sure what to do with it because it’s so expensive and I don’t want to wear it or anything like that. Somewhere down the line I’m definitely going to just wear this thing to a business meeting where I need to impress some big whig or something like that haha



Predictably Irrational by Mike O’Donnell

Posted on April 7th, 2013 in Psychology, Self Improvement, Speaking, Toastmasters | No Comments »

This was my 5th speech in the competent communicator manual for toastmasters and the speech objective was “Your Body Speaks.” My two big improvement goals for this speech were to incorporate more hand gestures and to work on being a more dynamic speaker. Normally I memorize my speeches almost word for word. This is great because I can deliver an 800 word speech exactly how I wrote it without missing anything. The problem however is that if I stumble over 1 word, it completely throws me off. This is exactly what happened to me in my Enshrined in History speech. Instead of memorizing word for word this time, I focused on memorizing the structure of my speech and the transitions. That way I could free flow through each paragraph as I went along.

Another thing that I did differently this time was that I wrote in hand gestures into my script. This way I could practice linking pre thought out hand gestures with the different parts of the speech. Of course this is the opposite of being dynamic, but I think it really helped because it made me focus on how I am connecting with the audience.

Feedback and things to work on:

  1. Body movement: I tended to pivot and shift my weight from side to side. I need to either take a strong stance up by the podium or walk around and engage the audience.
  2. Gestures: Even though I specifically worked on incorporating hand gestures, my feedback was that they seemed to be too repetitive and I could have been more animated and dramatic with them.



Predictably Irrational by Mike O’Donnell


According to some researchers, we make well over a thousand decisions every day. Well, since you’re making so many decisions each day, has any of you ever stopped to wonder why you make the decisions you make? When asked, most people would say “because it was the best decision to make.” In other words, they considered their options and then made the most rational decision. (raise each hand and choose  winner) However, as Dan Ariely points out in his book “Predictably Irrational: The Hidden Forces That Shape Our Decisions” many of the decisions we make are actually irrational. To put this in simpler terms, Mr. Ariely believes that he can predict when you will make a decision that completely flies in the face of common sense! (hand waves across face dramatically)

Now, when I read this for the first time, I was thinking to myself, “Pretty bold claim there Dan, but I’m not buying it” (shake head and wave hand). Just as many of you are probably thinking, “He may be able to predict the ‘Average’ person’s decisions, but let’s get real here, we’re way smarter than the ‘Average’ person. I mean, we’re Toastmasters, right?” (Quotes | hands apart and thumbs out) Well, it turns out that Mr. Ariely has backed up his argument with a ton of interesting research and I’d like to share one of his experiments with you tonight.

In this experiment, Mr. Ariely set up a table with a sign that read, “One chocolate per customer.” (make the number 1 with your finger) When potential customers stepped closer to the table, they noticed that he was selling two types of chocolates. The first was a high quality truffle from Lindt priced at only 15 cents (raise left hand) while the second was your every day Hershey’s Kiss priced at 1 cent. (raise right hand). After a little while, Mr. Ariely looked at the sales statistics and was not surprised to learn that most of the customers acted with a good deal of rationality. About 73% chose the high quality truffle while only 27% chose the Hershey’s Kiss. (left hand goes higher)

In his next experiment, Mr. Ariely lowered the price of each chocolate by a mere 1 penny (squeeze fingers) making the price of the truffle 14 cents and the Hershey Kiss Free. Now according to all rational logic, everything should have stayed the same. The truffle was still the higher quality chocolate and since nothing changed in relative terms, the response to the price reduction should have been the same. However, when they looked at the sales statistics, they noticed that the Hershey Kiss became the favorite of 69% of customers (raise right hand) while the truffle was only chosen by 31% of people. (lower left hand) The presence of Free actually led people to make an irrational decision.

So, what is it about Free that’s so enticing? Why do we have an irrational urge to jump for a Free item, even when it’s not what we really want? The best analogy I can give for this is like when we go to a career fair. Every table we go to has something free to give us to add to our goody bag and the next thing we know, we have this big bag (illustrate big bag)  of free pens and flash drives and all this stuff that we’re most likely just going to throw out when we get home. If these companies charged just 1 cent for each pen and flash drive, how many do you think you would come home with? After repeating multiple variations of his experiment, Mr. Ariely started asking himself the same questions. And the conclusion that he came to was that every transaction has an upside and a downside. And when something is Free, it completely removes our fear of loss. This gives us such an emotional charge (clench both fists) that we perceive the item to be much more valuable than it really is.

So like I said in the beginning of this speech, we make over 1,000 decisions every day. Now that you’re aware that the fear of loss has a strong influence over your decision making, how will you react? Will you go on making the same decisions that you always made or will you use this information to become a rational human being?

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    Never Sell Again by Mike O’Donnell

    Posted on March 21st, 2013 in Business Development, Speaking, Toastmasters, Training, Video | No Comments »

    I can’t believe I forgot to post this speech up on here. I performed this speech back on January 29th and in my opinion, I knocked it out of the park! The next morning I woke up at 5:30am because I gave this speech again to a group of local business owners over breakfast. I elaborated much more on the strategies in the breakfast meeting and turned it into more of a workshop. This speech helped me position myself as an expert marketer in front of that group of business owners and to date I have gained over $4,000 in revenue from the people that heard the speech!




    Never “Sell” Again by Michael O’Donnell

    Today we’re going to talk about a topic that the majority of people absolutely hate to do…Sales. In the next 6 minutes, I’m going to teach you the 3 main things that you need to do to close any sale and how you can leverage existing media channels to decrease and virtually eliminate the need to do a hard sale ever again. And the best part is that I’m not even going to charge you the 3 to 5 thousand dollars that you would normally have to pay to learn these secrets from a sales training course. Does that sound good to everybody? Let me ask that again, does that sound good to everybody?

    Great! So first we need to analyze the core factors at the heart of every successful sales transaction. And the first core factor is trust. We all know that the sales profession has some pretty horrible stigmas attached to it. Most notably, we have the sleazy salesman that promises you the world and will do anything to get the sale no matter what the cost. So right off the bat, you need to find a way to build trust. This is why relationships and referrals are so important for businesses to grow.

    The second core factor is credibility. Once you trust somebody, the next thing you want to know is whether they can actually do what they are promising you they will do. This is why businesses are always trying to collect testimonials and case studies because they prove that the business is credible.

    So now we trust the person and we believe they can deliver results, but then we ask ourselves the next question which is why should I choose this company over one of their competitors? This is where the 3rd core factor comes into play, which is authority. People want to deal with businesses that are experts at what they do. In the business world, authority is normally represented in the value of the company’s brand.

    Now that we understand the core factors behind a successful sale, we need to find a way to leverage existing media channels to create trust, credibility, and authority. One of the best, proven strategies to do this is to leverage a series of 30 second to 1 minute long videos on YouTube. The fact that these videos are so short is super important to your success because people want the answers to their questions now. Right?

    The first 10 videos are going to answer the most frequently asked questions in your business. These are the questions that every customer wants to know before they purchase your products or services. One way or another they’re going to get this information before they make a purchasing decision, so it might as well come from you.

    The next 10 videos are going to answer the should ask questions in your business. These are important things that differentiate you from your competitors and tap into the knowledge, skills, and experience you have acquired over your career.

    By packaging this information and presenting it to your potential customers in the right way, you should decrease or virtually eliminate the need to “Sell” them ever again. Once you have this information, there are tons of complex marketing strategies that you can utilize to make sure the maximum number of people are exposed to your information. But even you stop right here and all you ever do is create these videos and make them available to your potential customers, you’re going to see phenomenal results!

    So let’s recap why this system works so well.

    You start off and you initiate the relationship by providing them with valuable information for free. By giving value, you immediately build trust. You’re no longer this sleazy salesman that’s going to run away with their money.  Then you go on to answer all of their main questions that they have and you organized it in a way that they can quickly and easily find the answers without wasting their time. This proves that you know what you’re talking about, which gives you your credibility. Finally, the last 10 videos position you as the absolute best choice because you strategically differentiated yourself from your competitors. You are now an authority on the subject matter. At this point, you have provided so much value to this potential customer and have built trust, credibility, and authority without ever having to pressure them to buy from you.

    So there you have it, the secret sales system that teaches you how to “not sell” to potential customers.

    *The content for this speech was based off of Mike Koenigs 10x10x4 video marketing strategy

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      Enshrined in History by Michael O’Donnell

      Posted on December 20th, 2012 in Coaching, My Story, Speaking, Toastmasters | No Comments »

      This was my 3rd Toastmasters speech overall and my first speech at the Doylestown Toastmasters club. I think I did very well with this speech, but my delivery was a slight step back from my 2nd speech which, was Winning the Battle for Attention. This is because I forgot my words for about 10 seconds towards the end of the speech. Normally I am a fanatic about memorizing my entire speech and this time I was not as well prepared. Luckily for me, I did eventually remember the words and I didn’t stutter or use crutch words during the silence. One of my evaluators actually said they loved the long silence because they were on the edge of their seat and the suspense was killing them. I guess it’s all in how you look at the situation. My other main critique was that I stood in the middle of the U and a bunch of people saw my back the entire time. This is something I have done with every speech so far and I really need to work on it. I think I just get so caught up in my speech that I like to move around and I always forget about the people in the back. This is something I am making a pledge to myself to correct for my 4th speech.

      Enshrined in History by Michael O’Donnell


      Can I get a show of hands, how many people played competitive sports at one point in their life? So we have a pretty good amount of athletes in the room.  And one of the things that all of us athletes have in common is that we are competitive people. It’s that competitiveness that drives us to keep getting better and better so we can reach our ultimate goal, which for many is to win a championship. Now please raise your hands in the air again if you have won a championship? Obviously, when you look around, there are a lot less hands in the air. That’s because championships are elusive, they are reserved for the very elite few.

      Now I’ve been playing sports year round for my entire life and I only came close to winning a major championship once. My senior year of college we took 3rd place in the country for club lacrosse. And as great of an achievement as that was, we still couldn’t call ourselves champions. After graduation, I figured that would be my last chance to ever win a championship, that is until I set off for a 9 hour car ride earlier this month to Peterborough, Ontario for the Canadian national lacrosse playoffs.

      You see, while I was working in Montreal this summer, I also had the opportunity to become the assistant coach of the McGill University varsity lacrosse team.  As a young guy with very little coaching experience, you could argue that the stars literally aligned for me to get this kind of an opportunity. You could also argue that I was in over my head seeing how I was filling the assistant coaching position that was previously held by one of the all time leading scorers in Cornell history, Sean Steinwald. With just me, the head coach, and the captains to manage the team, we all had a lot of responsibility on our hands.

      I remember showing up to the first week of tryouts and thinking, what did I get myself into? Most of these guys were better lacrosse players than I was and on top of that, I was only a few years older than them. How would I ever get them to listen to me?  For the first couple of weeks, I felt like I struggled to find my groove, but I continued to press on and eventually I gained their respect.

      With each game we won we became closer and closer as a team and by mid season we were tied for 1st place in the Eastern Conference.  As the team was solidifying their playoff run, my personal life took a slightly different path and I needed to move back to the United States. I remember breaking the news to the team during one of our frosty 6am practices. With just 5 games left in the season, I was sad to say goodbye to the team, but I promised them that if they made the playoffs I would be back to help coach them to victory.

      In my absence, Steinwald was able to return to the team full time and help them go 4-1 in the final 5 games of the season to clinch 1st place in the Eastern Conference. We were headed to the playoffs, but even though we were the top seed in our conference, the road to the championship was not going to be easy.

      In the semi finals we drew Guelph University from the Western conference. The 3 of us coaches stayed up late the night before planning out our strategy for the game. Our defense would have their hands full as Guelph had the highest scoring offense in the country. On game day we found ourselves up by 1 at half and everything was going as planned. But we came out sluggish in the 3rd quarter and most of the 4th and with less than 2 minutes to go we found ourselves down by 2 goals with Guelph killing the clock. The sidelines were quite as we watched the seconds tick away. And then all of the sudden, our defensive mid fielder Ozzie Long picked off a pass, ran down the field and passed to Alex Rohrbach who put the ball in the net. With no time to spare, we won the faceoff and scored again with only a minute left on the clock. You could feel the energy rising as everyone thinking comeback, comeback. And that’s exactly what happened, we won the final faceoff and came down to score the game winning goal with only 4 seconds left on the clock. This was one of the craziest comebacks I have ever seen in my life, but we couldn’t celebrate for long because we had to start preparing for the championship game the next day.

      As luck would have it, we matched up against Western University who had the #1 defense in the country. The exact opposite type of opponent than the one we just played. Another night of scouting and strategizing and by the fourth quarter we found ourselves in the exact same situation as the day before. It was 6-4 with under 1 minute left to play, but this time we were winning and there was no way this defensive team was going to be able to muster the offense to come back. That is until someone screamed from our bench and we got an unsportsmanlike conduct penalty. With the man advantage Western somehow managed to score 2 goals in the final 25 seconds to send it to overtime.

      With the game on the line we battled it out with Western until we got the ball with 30 seconds left in the second overtime. With time running out, our star midfielder Jishan Sharples drove from behind the net, drew the double team, rolled and scored the championship winning goal. As soon as the clock hit zero, everyone rushed onto the field and we hoisted the Baggataway Cup into the air. We were now part of the very elite few that can call themselves national champions.

      As I look back on this amazing season, I can’t help but thank head coach Tim Murdoch for giving me my chance to coach and for being the steadfast leader that the team needed, Sean Steinwald for being the offensive mastermind that led us to victory, all of the trainers that kept our team healthy, and of course all of the players who poured their heart and soul into this team and never gave up when the game was on the line. They will remember this season for the rest of their lives and they will go down in history as the 2012 Canadian national lacrosse champions.

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        Mike O’Donnell presents “Winning the Battle for Attention”

        Posted on October 1st, 2012 in Canada, Speaking, Toastmasters, Video | No Comments »

        After my first toastmasters speech I set goals for myself that my second speech would be engaging, inspiring, and spoken from the perspective of me teaching from the stage. In this speech, I think I accomplished all of those goals and also was able to use this video for sales purposes to help spread the word about our Doodle Video services. When I first shared this video on Facebook, I was hosting it on Brightcove because I wanted to test out their analytics software. In my opinion, I was expecting a little more from Brightcove in terms of data tracking, but I still think they offer a great service and could be a great up sell option for my Video Marketing packages.



        Overall, I think I knocked this speech out of the park. From a pure speaking standpoint, I memorized my entire speech, utilized pauses, never used a single crutch word, and made great eye contact, and engaged the audience. From a content standpoint, I think it was very well written, convincing, and my call to action was really strong. My favorite critique from a toastmasters member was that he felt like he was sitting in on a TED speech. From an improvement standpoint, the best advice I have been given was from Ben. In his opinion I scored an 89 on the speech and a 98 on the call to action. His 2 points for improvement were: 1.) I need to tighten my core and stand strong when I am making my points. 2.) Every time I emphasized a point I followed this pattern: bum bum beh dum. Instead, I should mix things up a little bit so it doesn’t get repetitive. I’m not sure if this makes sense in writing, but when I watch the video I can see what he is talking about.

        For the record, I won the best speech ribbon for this speech!


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          Mike O’Donnell Gives His First Toastmasters Speech (CC1)

          Posted on August 17th, 2012 in Canada, My Story, Speaking, Toastmasters | No Comments »

          I have been attending the McGill Toastmasters club since the end of June and because the members are so actively involved in the club, I wasn’t able to schedule my first speech until 2 weeks from now on August 28th. That is until Sunday, July 15th when I received an email at 10pm saying someone canceled their speech. With less than 48 hours until the next meeting they were looking for someone to fill in with a speech. I decided to jump on the opportunity and since I wouldn’t have time to write a speech, I figured I would just edit the article I wrote back in February that tells my “Heroes Journey” story about becoming a business owner.

          When I showed up at the toastmasters meeting, I was told that my speech had to fit the requirements of a CC1 since it was my first Toastmasters speech. It was supposed to be a 4-6 minute speech that introduced myself and told everyone a little bit about me.  Of course, my speech did not fit the requirements because I didn’t write the speech to be a speech, it was written as an article and even with extensive editing, it sure as hell wasn’t going to be 4-6 minutes long. One of the senior women in the group actually tried to say I couldn’t do my speech because I told them it was longer than 6 minutes. However, I was able to talk her into letting me speak by saying it would only be 7 minutes at most. Of course that was bull shit, but I was filling in for someone else with very short notice so she could deal with it.


          What I did well:

          • I memorized my entire speech by studying it in 20 minute intervals throughout the day of the speech. I probably spent about 2-2.5 hours total memorizing the speech and it was over 1,400 words! I delivered the speech almost word for word as I wrote it, so that was pretty kick ass.
          • At about 3:50 into the speech someone walks into the room and interrupts my train of thought. I quickly recovered and was able to continue with my speech unaffected
          • I spoke confidently and clearly and used very few crutch words
          • I used good body language and gestures with my hands

          What I need to work on:

          • I spoke very quickly (mostly because of the time constraints, but still something to work on)
          • I think my walking around the room was more sporadic instead of natural
          • I could have done a better job making eye contact with individual members of the crowd
          • My emotional level in the beginning of the speech was very low. It picked up as I went on. Either way, I could have been less monotone and injected more vocal variety
          • Even though my delivery flowed well, I feel as at times it sounded like I memorized the speech

          Overall Impression:

          I’m very happy with myself and I think I did an amazing job for my first speech. I did 3 speeches in college as part of my public speaking requirement, but that was almost 2 years ago. For being fresh on the scene again I am happy with my results. My next speech is coming up on August 28th and this one I am going to be writing specifically as a speech. My goals for this speech are to utilize pauses for emphasis and to engage and inspire the audience. I’m thinking of writing my speech from the perspective of me giving a seminar to a group of business owners. Since that is my goal, I might as well envision it and act as if I have already been there.



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